Search Engine Optimization (SEO) is a process of optimizing your website and your overall online presence to bring more natural visitors to your website by increasing relevance and creating trust. There have been numerous changes in how search engines rank a website in the search results page since they started. The search engines are becoming more intelligent every day to provide the most relevant results to the users for their search queries. You will learn the art of search engine optimization which is brings higher natural traffic in long term.
Search Engine Optimization Executives are responsible for managing all search engine optimization activities such as making content, keywords strategy, link building for website strategy to increase rankings in all major search networks and drive organic traffic to the website. The course material has been designed by digital marketing industry experts, who have got more than 5 years of experience in Ad Operations practices and SEO. Learn Search Engine Operations and start a new career or upgrade to the next level in your career.
Duration
The course is a Skill Course conducted on weekdays Monday to Friday.
Theory and Practice, including Project : 390 Hours
Internship : 8 Weeks
Eligibility
Higher Secondary (10+2) or Equivalent. Experience of 1 to 2 years in Marketing is preferable
Course Content
The Course is affiliated to the Media and Entertainment Skills Council, under the National Skill Development Corporation, Government of India.
Internship
Three months of Internship is compulsory for all students undertaking the Course. Attendance during Internship has to be 100%, else Internship may be extended. For students averaging ‘A” Grade in Theory and Practical, a stipend of Rs. 2,500 per month would be paid during Internship.
Placement
Candidates passing the Certificate course would be considered for placements in the In House Broadcast activities and through other companies of repute in the fields of Digital Media.
Disclaimer : While all efforts would be made in securing a Placement of the students, the Institute does not Guarantee placement as this would be dependent upon the student’s performance, Principals requirements and other factors beyond the control of the Institution.