This Course in digital marketing aims to train its students on how to manage a website for research, online marketing for shopping and entertainment using content, bounce rate analysis, popularity of the site, architecture and response time to improve the visibility of the website and to drive traffic and generate sales for the website /Company, as well as carry out reputation management, conversion rate optimization and web analytics.
Individuals in this job are responsible for managing all forms of digital marketing activities like Search Engine Advertising, Search Engine Optimization, Social Media Marketing, Email Marketing etc. to increase brand’s online visibility and generate leads / sales. This digital marketing course is intends to train online business owners and digital marketing jobs enthusiasts on how to take advantage of the reach, the reduced cost and personalization are the advantage of the internet in the marketing business, companies, and industries as against the traditional way of marketing. The course would explore all new trends in internet marketing as it relates to digital marketing.
Duration
The course is a Professional Course conducted on weekdays Monday to Friday.
Theory and Practice, including Project : 24 Weeks
Internship : 12 Weeks
Eligibility
Graduate in any discipline
Experience : 1-2 years in digital marketing preferable
Course Content
The Course is affiliated to the Media and Entertainment Skills Council, under the National Skill Development Corporation, Government of India.
The Course modules include
- Digital Marketing Overview
- Introduction to Internet Marketing & Online Branding
- Search Engine Optimization(on the page and off page optimization)
- Google Webmaster Tool (Search Console)/ Google Algorithms
- Site Analytic and Managing Data/ Reports
- Pay per Click(PPC / Search engine Marketing)
- Social Media Management/ Social Media Marketing
- Content Generation & Planning
- Mobile Marketing
- Email Marketing
- Google Adsense
- Live Project
Internship
Three months of Internship is compulsory for all students undertaking the Course. Attendance during Internship has to be 100%, else Internship may be extended. For students averaging ‘A” Grade in Theory and Practical, a stipend of Rs. 2,500 per month would be paid during Internship.
Placement
Candidates passing the Certificate course would be considered for placements in the In House Broadcast activities and through other companies of repute in the fields of Digital Media.
Disclaimer : While all efforts would be made in securing a Placement of the students, the Institute does not Guarantee placement as this would be dependent upon the student’s performance, Principals requirements and other factors beyond the control of the Institution.