The Social Media program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
The individual in this job role is a creative person whose primary responsibility is to develop and implement a social media marketing plan across all major social media networks. He/she should be able to handle all the social media activities for the company/ multiple clients. It comprises of ideating, coordinating, executing social media campaigns, promotions and advertisements. The person is responsible for the supervision of social media department and ensuring regular posting, sharing and updating the social media activities.
Duration
The course is a Professional Course conducted on weekdays Monday to Friday.
Theory and Practice, including Project : 24 Weeks
Internship : 12 Weeks
Eligibility
Graduate in any discipline
Experience : 1-2 years of experience in marketing preferable
Course Content
The Course is affiliated to the Media and Entertainment Skills Council, under the National Skill Development Corporation, Government of India.
The Course modules include
- Introduction to Social Media
- Social Media Strategy and Planning
- Social Media Channel Management
- Social Media measurement and Reporting
- Social Media Advertising
- Social Media Marketing
- Analytic Tools
- Live Project
Internship
Three months of Internship is compulsory for all students undertaking the Course. Attendance during Internship has to be 100%, else Internship may be extended. For students averaging ‘A” Grade in Theory and Practical, a stipend of Rs. 2,500 per month would be paid during Internship.
Placement
Candidates passing the Certificate course would be considered for placements in the In House Broadcast activities and through other companies of repute in the fields of Digital Media.
Disclaimer : While all efforts would be made in securing a Placement of the students, the Institute does not Guarantee placement as this would be dependent upon the student’s performance, Principals requirements and other factors beyond the control of the Institution.